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[fa icon="calendar"] Feb 12, 2015 7:00:00 AM / by Pendello Solutions

hashtag400.jpgYou've seen them around everywhere. Every time you watch TV, look at a poster, listen to the news, or have a conversation with a teenager, you'll be exposed to the term "hashtag". What are hashtags exactly? What do they do? Why should you care about them? How can they help your business? #readmoretofindout

Hashtags are used to link social media posts together on Twitter, Instagram, Facebook, Tumblr, Google+, and other sites. Think of them as a way to join a worldwide conversation about any given topic, kind of like a live public forum. It's simple actually. Just type "#" followed by your tag. For example, if you log on to Twitter (the biggest hashtag outlet) and want to see what other people around the world think about the Beatles, you could search "#Beatles", and all posts ever made that include the hashtag "#Beatles" would come up in your search results. On the flip side, if you wanted to join in on the conversation, you would include the hashtag in your post; "The #Beatles were the greatest rock and roll band this world has ever seen". You have now joined the conversation, and your post will show up when others search "#Beatles".

Hashtags are also used as humorous ways to "tag" a post. In fact, the television show, Late Night with Jimmy Fallon runs a weekly segment on their show called

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